Why do consumers buy recycled shoes? An amalgamation of the theory of reasoned action and the theory of planned behaviour

The footwear industry’s transition to a circular economy is essential for sustainable development. emerging recycled shoe production may lead consumption in the industry. Consumers are now more cognizant of negative effects their shopping choices. We studied factors influencing consumers’ intentions buying shoes. applied theory reasoned action (TRA) and planned behaviour (TPB). As this an trend, there dearth sufficient literature regarding purchase behaviour. aimed fill broad gap with empirical research. found that perceived environmental knowledge, subjective norms, label awareness, choice motives influenced attitude, word mouth, consciousness shaped intentions. Sustainable surplus, affected study beneficial policymakers managers companies making decisions related product positioning targeting.